Where is your ad money going?
AdPulse brings your advertising data together and helps you understand what changed, where money may be wasted, and what deserves your attention.
Built for ecommerce teams, not data teams.
14-day free trial · No card · No demo call required
See it in action
Your ad spend dashboard — all metrics, all platforms, one view.
Example data — for illustration only
Advertising Performance
Understand what changed, what deserves attention, and where your ad money is going.
Smart Insights
— based on your campaign data£3,130
4 campaigns with low ROAS — review recommended
Lowest: Display — Audience Network (1.19x)
Retargeting — Cart Abandoners
17.87x ROAS
Meta Ads
Meta Ads
9.00x ROAS
3 campaigns · £3,250 spend
Consider reviewing X Ads vs Meta Ads
X Ads ROAS: 3.13x vs Meta Ads ROAS: 9.00x — consider whether shifting budget makes sense.
£14,760.00
£97,330.00
£82,570.00
6.59x
£0.24
£2.02
£7.75
2.80%
1,905
The simple truth
You don't need a massive analytics platform
You just need to know where your ad money is going and what's actually working.
The bloated analytics platform
- Attribution modeling
- First-party tracking pixels
- Cohort & product analysis
- Creative analysis
- Custom dashboards & benchmarks
- AI insights on everything
- A 60,000-brand community
- Weeks of onboarding to learn it all
AdPulse
- All your ad data, clearly interpreted
- Spend, ROAS, CPA, CTR — auto-calculated
- What changed. What needs attention. Clear.
- An AI assistant for plain-English questions
- Live in minutes — no onboarding call
AdPulse isn't trying to be an ecommerce operating system. It's the fastest way to understand what changed, where your money may be wasted, and what deserves your attention — nothing more, nothing less.
The problem
You're spending real money on advertising. Do you know where it's working?
Most tools give you either five separate dashboards or one massive platform you'll never fully use. Neither helps you decide where to put your next pound.
Too many advertising platforms
Google, Meta, TikTok, YouTube — each in its own dashboard. You're constantly switching tabs just to see the full picture.
Too much data, too little clarity
Exporting reports into spreadsheets to compare performance. The numbers are there, but the answer isn't obvious.
Hard to know what deserves more budget
Which campaigns are actually working? Where is spend quietly underperforming? Guessing is expensive.
Time wasted analysing campaigns
Hours each week pulling numbers together — time that could go into making decisions and growing the brand.
The solution
AdPulse helps you understand what deserves your attention
Built for ecommerce teams spending real money on paid advertising.
See every advertising channel in one place
All your ad data brought together — no more tab-switching or exporting reports to compare platforms.
Understand what changed since last period
AdPulse compares this week with last week so you can see what moved — spend, ROAS, CPA, conversions — without digging through reports.
See which campaigns may be wasting budget
AdPulse flags campaigns with low ROAS so you can review them before they drain more spend — using your actual data, not arbitrary thresholds.
Compare performance across platforms
See ROAS, CPC and CPA side by side so you can tell which channels are pulling their weight and consider where to shift budget.
Spend less time analysing, more time deciding
Auto-calculated metrics and an AI assistant turn hours of spreadsheet work into clear, actionable answers.
How it works
Three simple steps
From scattered data to clearer decisions.
Add or import your ad data
Enter campaigns manually or import a spreadsheet from Google Ads, Meta, TikTok or any platform. No API connection required — you bring the figures, AdPulse does the rest.
AdPulse brings your data together
Spend, ROAS, CPC, CPA and revenue from every channel, side by side — auto-calculated, no spreadsheets.
Understand what changed and what deserves attention
See what changed since last period, which campaigns may be underperforming, and where to consider shifting budget.
Track data from every major ad platform
AdPulse is currently being tested by early ecommerce users.
Are you using AdPulse? We'd love to hear about your experience. Share a short line and we may feature it here.
Trust & security
Your advertising data is handled with care
You're trusting AdPulse with your advertising data. Here's how we handle it — honestly.
Your advertising data is taken seriously
AdPulse is built around respecting the data you provide. Your campaign figures and account information are never sold to third parties.
Your data is stored securely
Your campaign data is transmitted over encrypted connections and stored on secure infrastructure. Only you and the people you invite to your team can see it.
What AdPulse stores
The campaign names, platforms, spend, impressions, clicks, conversions and revenue that you enter or import. AdPulse does not connect directly to your ad platform accounts — you provide the figures.
How your data is used
AdPulse uses your data to calculate ROAS, CPC and CPA, power the AI assistant, and show you which campaigns deserve attention. Your data is never used to train third-party models.
Delete your data anytime
You can delete your account and all associated data at any time from the dashboard. This permanently removes your information — we don't hold your data hostage.
We won't claim certifications we don't hold. If you have a specific security question, just ask on your demo call.
Pricing
Simple, honest pricing
Try it free for 14 days first, then pick a plan when you're ready. Cancel anytime.
Silver
See where your money is going
- All platforms, brought together
- Auto-computed ROAS, CPC, CPA
- Bar charts & trend graphs
Gold
Know what needs attention
- Everything in Silver
- AI ad spend assistant
- Google Analytics integration
Platinum
Stay on top of performance automatically
- Everything in Gold
- Slack performance-drop alerts
- Weekly Sheets export
Frequently asked questions
Everything you need to know before getting started.
You add campaigns manually or import a spreadsheet (CSV or Excel) from any ad platform — Google Ads, Meta, TikTok, YouTube, LinkedIn and more. AdPulse does not connect directly to your ad platform accounts; you provide the figures and AdPulse calculates the metrics.
Yes. You can cancel your subscription at any time from your account, no questions asked and no hidden fees.
Your data stays yours. AdPulse stores the campaign figures you enter or import, transmits them over encrypted connections, and never sells your information to third parties.
No — you get a 14-day free trial with full dashboard access. No card required, no demo call required.
Ask plain-English questions about your campaigns and get answers based on your actual data. The assistant can explain what changed, flag campaigns that may be wasting budget, and compare platforms — all using the figures you've provided.
AdPulse doesn't replace those tools. It brings your fragmented advertising data together and turns it into simpler, actionable insights so you spend less time manually analysing platforms and can focus on what deserves attention.
Want to see where your ad spend is actually working?
Start your 14-day free trial today — go straight into the full dashboard, no demo call required.
AdPulse is built by a founder who was tired of bloated analytics platforms — so he built the simplest way to know where your ad money is going and what's actually working.